- 26 Feb 2006
- Reaction score
Chinese women 'need bigger bras'
China's underwear market is set to grow 20% a year over 10 years
Bra producers have been forced to offer bigger cup sizes in China because improved nutrition means women are busting previous chest measurements.
The Beijing Institute of Clothing Technology said the average chest size of Chinese women had increased by nearly 1cm in the past decade.
Measurements were taken from nearly 3,000 women over six years.
In response, some underwear companies have created sub-brands specialising in larger bra sizes.
"It is so different from the past when most young women would wear A- or B-cup bras," Triumph brand saleswoman Zhang Jing told the Shanghai Daily.
The Hong Kong-based lingerie firm Embry Group no longer produces A-cups for larger chest circumferences and has increased production of C-, D- and E-cup bras to meet demand.
Most East Asian women tend to have slender bantam figures, but they also get the disadvantageous stereotype of being Flat-Chested. This is apparently is due to poorer nutrition. Some Chinese men see big breasted as a selfserving fantasy from too much hollywood movies' stereotypes. They think Chinese women were utterly bonnie for centuries until the last couple of decenniums when they abruptly became flatchestedly "unpicturesque".