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I have never heard of this guy, but I'm not exactly a follower of fashion. 
Going BAPE
With BAPE hotel wishes, BAPE Cafﾃｩ New York dreams, and a new London boutique finally a reality, A Bathing Ape creator Nigo is the next self-appointed fashion ambassador for trendy Tokyoites. But is the rest of the planet ready for this simian-inspired lifestyle? Roland Kelts gets the answer from the man himself.
At 32, Nigo, designer, producer, drummer and DJ is still a bit of a boy-wonder. He's small, for one thing, in frame and in head-size, with a skullcap hiding his hairline and massive Ray-Bans encasing bulging wide eyes. He also slumps thoughtfully then jerks to attention, like a preoccupied teenager with a lot on the brain.
More boy-wonderish, however, is Nigo's hyperkinetic enthusiasm for his chosen obsession: transforming his homegrown street-wear business into a worldwide empire. 窶廬 don't consider my brand merely a clothing brand,窶 he explains in a soft but certain voice. 窶廝APE is a lifestyle company, including music, hair, even food. Everything you need to live. Tokyo has all sorts of brands. They have a boom period, then they subside. I don't want my brand to be dragged down, so I need to diversify.窶拏/i]
=> http://metropolis.japantoday.com/tokyo/recent/feature.asp
Nigo
=> http://www.beastiemania.com/whois/nigo
Official BAPE World
=> http://www.bape.com
Hongkong Bape Mania
=> http://www.geocities.com/Tokyo/Highrise/3428/bape.html
Bape World
=> http://go.to/bape
Going BAPE
With BAPE hotel wishes, BAPE Cafﾃｩ New York dreams, and a new London boutique finally a reality, A Bathing Ape creator Nigo is the next self-appointed fashion ambassador for trendy Tokyoites. But is the rest of the planet ready for this simian-inspired lifestyle? Roland Kelts gets the answer from the man himself.
At 32, Nigo, designer, producer, drummer and DJ is still a bit of a boy-wonder. He's small, for one thing, in frame and in head-size, with a skullcap hiding his hairline and massive Ray-Bans encasing bulging wide eyes. He also slumps thoughtfully then jerks to attention, like a preoccupied teenager with a lot on the brain.
More boy-wonderish, however, is Nigo's hyperkinetic enthusiasm for his chosen obsession: transforming his homegrown street-wear business into a worldwide empire. 窶廬 don't consider my brand merely a clothing brand,窶 he explains in a soft but certain voice. 窶廝APE is a lifestyle company, including music, hair, even food. Everything you need to live. Tokyo has all sorts of brands. They have a boom period, then they subside. I don't want my brand to be dragged down, so I need to diversify.窶拏/i]
=> http://metropolis.japantoday.com/tokyo/recent/feature.asp
Nigo
=> http://www.beastiemania.com/whois/nigo
Official BAPE World
=> http://www.bape.com
Hongkong Bape Mania
=> http://www.geocities.com/Tokyo/Highrise/3428/bape.html
Bape World
=> http://go.to/bape
