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かわいいは正義

LewiiG

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I'm sure 形容詞+は doesn't happen. I thought it was supposed to be 可愛さは正義 or something. But I heard it so I ask:

"Is it normal? If not, why is it used and does it have any extra meaning?"

Thanks.

Edit: I just googled (should have tried that beforehand xD) and it seems to be a thing popularized in a certain manga. That's probably as much as I'm going to get though so any additional information would be great and my original question still stands anyway.
 

Toritoribe

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かわいい is used as かわいいということ or a quotation 「かわいい」there. It doesn't just express "cuteness", but has a nuance that "someone(probably originary "a girl") is cute" or "Kawaii!". I remember an advertising copy of a hair shampoo "カワイイは作れる". The meaning is the same.

 
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LewiiG

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I see. The usage is quite interesting.
Well thanks for your detailed reply as always Toritoribe :)
 
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