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cute

  1. Kawaii: Culture of Cuteness

    Culture Kawaii: Culture of Cuteness

    Research paper written by Jeremy Read, March 2005 Introduction to cuteness Kawaii, meaning “cute” or “childlike”, is the term used for the phenomenon of Japanese obsession with cute characters, toys, foods, games, housewares and fashion. This affinity for kawaii has grown at a tremendous rate...
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