Eisen Aizu Akabe no Junmaishu

Aizu Akabe no Junmai (會津あかべぇの純米酒) bears the motif of the akabeko on the label. Akabeko is a famous good-luck charm from the Aizu region of Fukushima Prefecture. It is made from 100% Aizu rice and light, slightly dry Junmai. Eisen recommends it for "daily evening drinking."

What is Akabeko? Akabeko is a local toy made in Aizu, characterised by its cow shape and neck that moves up and down. In the dialect of the Tohoku region, the word for cow is 'beko', and the red colour (akai) is thought to ward off evil and illness, as seen in the torii gates of shrines.

Eisen Brewery, located in Bandai, Fukushima, was established in 1869 as Miyamori Eishirō Sake Brewery (宮森榮四郎酒造店) as a branch of Miyamori Bunjirō Sake Brewery (宮森文次郎酒造店) in Aizuwakamatsu. During World War II, the brewery was merged with other breweries and regained its independence in 1953 under the third-generation toji Miyamori Eishirō (宮森榮四郎). In 1988, a new brewing facility was established at the western foot of Mount Bandai with access to water from the Ryugasawa Spring (龍ヶ沢湧水), designated one of Japan's 100 best water sources by the Environmental Agency. The brewery became a subsidiary of Yoshimura Food Holdings Co., Ltd. (株式会社ヨシムラ・フード・ホールディングス) in 2016.