Niihama City

Niihama (新居浜市 Niihama-shi) is a city located in the eastern part of Ehime Prefecture, Japan. It has the third largest population in Ehime, behind the prefectural capital of Matsuyama and the recently expanded city of Imabari. It is famous for its Besshi copper mine as well as the annual Niihama Taiko Festival (also known as "The Man Festival", otokomatsuri 男祭り) that is the centre of annual drunken and boisterous activity, drawing tourists from around the country to watch this festival.