Fujiya Food Service Co., Ltd.

Fujiya Food Service Co., Ltd. (不二家) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama. Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.